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Marketing Manager

Tell brands’ stories and win customers. Make people fall in love with a brand.

LeaderCreator
Years of study
4
degree
Starting pay
KES 50–100k
per month, starting
Demand
Growing
more jobs every year
Typical entry
C+
KCSE mean grade

A day in the life

  • 09:00Check how yesterday’s ads performed.
  • 11:00Brainstorm a new campaign.
  • 14:00Brief designers and influencers.
  • 16:00Present results to the boss.

Is it for you?

  • Best for Leaders

    Persuasion with a creative edge.

  • With a Creator side

    You'll have room to bring your own ideas and style to the work.

  • Worth knowing

    Digital skills matter more every year.

Your path to becoming a Marketing Manager

Based on the KCSE (8-4-4) route.

  1. 1 Now · Form 2–4

    Focus on these subjects

    Business StudiesEnglishArt & DesignMaths
  2. 2 KCSE

    Aim for C+ overall

    C+ or better in English. Apply through KUCCPS after your results.

  3. 3 Study · 4 years

    BCom (Marketing)

    Offered at UoN, Strathmore, USIU-Africa, Daystar and more.

  4. 4 After · Ongoing

    Build a portfolio

    Show campaigns you have run, even small ones.

Pay and entry grades are indicative and change yearly. Confirm on the KUCCPS portal and with your school's career teacher.

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